On April 6, 1998, a group of professional managers from Dutch multinational Philips Electronics & Lighting formed KASSEL Ventures Phils., Inc.. Coming from complementary fields ranging from sales, marketing, finance, human resources, manufacturing, logistics, after-sales service & quality management, the team of 8 wanted to apply all the skills learned from Philips into their own company.
The team’s expertise in OEM (original equipment manufacturing) was put to the fore. Alan L. Lee, former General Manager and 30-year veteran of the Consumer Products Division of Philips Philippines, spearheaded the entire start up process that encompassed product sourcing and selection, quality assurance testing, importation, packaging and label design, marketing, distribution, sales, trade relations & after-sales servicing. Thus was born the KASSEL brand of consumer electronics, home appliances and lighting.
In addition to being GM of Philips’ Consumer Products Division, A. Lee also held the following key positions:
Now on its 13th year of operations, KASSEL Ventures boasts of a number of major lighting projects to-date:
- rank among the 500 biggest companies in Shenzhen
- are professionally managed
- are dedicated manufacturers of LED lighting products only
- have extremely competent research and development departments
- have all critical testing equipment necessary to the production of quality LED products
- have production lines that are fully-computerized and automated
We will strive to become a major player in the field of eco-friendly lighting & consumer durables as we actively help in the fight against global warming.
Provide commercial & residential customers with energy-efficient, environmentally friendly lighting products & consumer durables sourced from a select group of suppliers that adheres to international standards of quality.